Photography in Digital Marketing
A misconception about photos in marketing is that it's just for social media. While high-quality pictures look great on Instagram and LinkedIn, they look better everywhere else. The demand for headshots, website images, and product photos has skyrocketed. As consumers, we enjoy captivating visuals.
Photography is unique. One can say it's like a vending machine. You choose the product out by what you like and are willing to pay. When selecting a photographer or buying stock images, you cater to your brand's aesthetic. The return on photos is that your website, articles, and products will convey neatness and professionalism.
Marketing to the consumer's eyes, you want to capture their attention. The use of infographics, graphics, and photos helps break up blocks of texts and keep visitors invested.
If you are an in-house agency, you have a photographer on your team. You have the upper hand due to instant accessibility. Smaller agencies or startups might not have a photographer on hand or choose not to offer that service. That is perfectly fine. They can contract a photographer that meets their business needs.
The purpose of professional pictures is to elevate your brand. You are putting your best foot forward and demonstrating that attention to detail is vital. Digital marketers improve online results through campaigns, PPC, advertisements, and social media marketing. All of which require strong imagery with storytelling.
Advertising with Pictures
As mentioned earlier, pictures in ad placements are essential. Plain text does not get the job done anymore. People want to see what the promotion is. Make the copy pop with imagery or let the picture speak for itself.
High-quality pictures leave an impression on your audience. It may also be more effective than the words themselves. Quality of photos can boost engagements, drive website traffic and client prospects.
Take time to evaluate your company's appearance and decide if it feels personable, business casual, or straightforward professional.